Friday, May 16, 2014

Four Reasons Your Website Isn't Thriving

[image courtesy of balleyne]

Your website just isn't getting the traffic you want. You scream, you cry, you beg - still they don't come. What did you do wrong, and what can you do to rectify the situation? It's time to stand back and reevaluate the situation.

1. All Forms or Phone Numbers, No Emails

Speaking from the customer's perspective, it's important for you to make it easy for people to reach you. It's fine to use forms on your site, but you have to offer alternatives. Some individuals prefer emails - they might not want to call you. Other individuals may find forms stuffy and unnecessary. Give everybody options and you can't go wrong.

2. You Aren't Updating the Page

No, once a year doesn't count. Updating your site is crucial if you want people to believe that you're still alive and kicking. If you have a blog, try to post a new entry at least once a week. Give your layout a makeover once or twice a year to keep it fresh and relevant.

3. You Don't Care About Social Media

You need to have an account on a social media site. Facebook, YouTube, Twitter, and Google+ are a handful of examples to keep in mind. Not every customer will find you through a search on Google. You need to make it easy for new faces to discover you. As with your official site, keep your social account updated. You don't have to pen a novel, but a few quick thoughts can go a long way. For example, you can share a family recipe or talk about an upcoming sale on your site.

4. Your Layout Is a Hot Mess

A circa 1998 AOL layout won't cut the mustard. Take the time to research HTML and put together something flattering and appropriate. Don't try to make your site too edgy or artistic - if people don't know where to click, nobody wins. If you find the task daunting, hire a web designer. They will be able to help you focus on your vision and mold your site into something special.


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